Creating a blog is really important for a business but simply setting it up isn’t enough. Your blog’s up and running but you’ll likely find that the traffic and sales you desire aren’t materializing without some extra work so learning How to Promote a Blog helps you to reach out to a new target audience.
This can be disappointing and it can feel like the work that you’re doing isn’t quite receiving the interest you feel that it should. Spreading the word about your website is a job in and of itself and it’s important to build brand awareness in an effort to increase sales.
How to Promote a Blog to Grow Blog Traffic?
Perhaps your blog doesn’t feel successful, perhaps it feels like you’re wasting your time, but don’t lose heart. Creating a successful web presence takes time so in an effort to help you develop and increase traffic and interest in your blog here are some tips to help you to learn How to Promote a Blog.
Understand Your Audience
Initially, it may feel like you’re a voice in the wilderness and that no one is taking any sort of interest in your business. There’s a large (and often untapped) audience out there and the good news is you only need a tiny percentage of that audience to pay attention. Don’t worry about getting a massive audience to your blog, instead focus on a reliable and useful audience base that works with you and purchases your products and services.
Focus on your niche and the audience type that you desire and you’ll find a better ROI. If you haven’t done so already really define and understand the audience that you want to work with. At the end of it all, it’s all for the audience and you need an engaged consumer base and one that happily interacts with your blog and promotes your brand.
Know your own strengths and be confident that they’re good enough to develop and retain a consumer base. Define what makes your business different from all the rest and ensure that that USP is clear and contained within everything you write and post. Not everyone is going to be interested in your business so don’t waste time or effort targeting those that will never engage with you or your brand.
Here are some tips to help you better define your target audience:
- Consider your ideal customer.
- Consider those that have a genuine need or desire for your product, business, or brand philosophy.
- Consider the people that get a benefit out of your products and services.
- Consider an audience that would actively engage and pay for the things that your business delivers.
Think of your competitors
In the crowded online world, it’s a given that there are many businesses providing similar (if not the same) products and services. Start to identify not only your direct competition but also brands and businesses that you would like to emulate. The main thing to keep in mind is whether or not those businesses are in the same niche as you are.
Devise a list of your competitors (either directly or indirectly) and focus on developing your business into your ideal model. Use this list to inform your marketing efforts, as a source of inspiration and reference to ensure that the work you’re doing is reflective of your collective niche.
Consider your branding
A business needs a tone of voice and a philosophy (or ethos) to make sure that customers know exactly where that business is coming from. Branding yourself effectively and developing a successful online presence are completely necessary. This is how your customers will understand who you are and inform them of the context and niche that your brand exists within.
Here are some pointers to help you brand your business effectively:
- People like human connections. Make sure that your branding efforts are reflective of the human touch inherent in your business and its ethos.
- Develop your brand as something external to your products and services. Creating a story can be a good way of approaching this effectively. Define who you are and where you come from clearly.
- Use social media networks to promote your business and its brand identity. Post it wherever you can and be consistent with your tone and content.
- Share the real (human) you. Be honest and don’t strive for perfection – people understand flaws and difficulties. It wouldn’t be a very good story if everything just worked out.
The best piece of advice however relates to the content that you post on your blog. It must follow a consistent house style and be of high quality. Google and SEO must be considered to ensure that your brand is performing at its optimal best.
Also Check: Top 5 Tips for Non Writers to Write Professional Articles
The beginning stages of setting up a blog can be disheartening but understanding How to Promote a Blog is as important as feeding articles to your blog. However, it all takes time and patience should be your watchword. Take time and effort to brand yourself and know your niche inside and out – if you don’t it’ll be nearly impossible to target and develop a successful audience for your blog.
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