These days every business should have an online presence. This doesn’t just mean a website but also includes social media options. If your business doesn’t have this online infrastructure in place it will be falling behind its competitors at a fast rate. After following this guide on How to Grow a Website you can take your website to the next level.
Your website should also have a blog that’s updated frequently with high quality content. You need to create an environment that makes users want to return to your site and seek out new information. Regular blog posts also have a positive effect when it comes to Google and its ranking of websites within its search results.
It’s likely that your business has an audience base that uses social media sites to share information and connect with friends. You should be capitalizing on this trend and a frequent and considered usage of social media options can keep your business relevant.
How to Grow a Website to the Next Level?
However, you may already be doing all of the above and still not find an increase in traffic, audience retention, and interest in your business, its products, and its services. In an effort to help you out, here are some marketing tips to help your website (and your business) succeed.
Search Engine Optimization (SEO)
The main readers in the online sphere are search engines like Google. Google (as one example) trawls through pages and pages of information and adds those pages to its back catalog.
SEO is a very important part of writing for the online world and in general, a website has to be optimized for the internet. The easiest way to understand SEO is that it positions your content favorably on search engines, which makes it easier for an audience to find and interact with your content. When SEO is implemented well according to On Page SEO Ranking Factors the benefits can be marked and when implemented properly, can lead to impressive surges in web traffic.
SEO is often considered as two primary elements:
- On Page SEO
- Off Page SEO
A business must focus on both if it wants its website to be more successful. For a business that wants to explore this field further the website, Moz provides valuable resources for self-teaching.
SEO can be a big undertaking so if you don’t feel equipped (or your business isn’t) then it may be advisable to hire an outside professional. Make sure though that they have specific skills within your niche and can benefit your business’ website. If you can’t afford that option then the easiest marketing tip that you could implement is straightforward enough – generate distinctive, high quality, and shareable content. In the online world, content is key and great content is king.
Research your Keywords
Whatever your niche there are specific keywords that you can target and ones that are relevant to your business. Any successful SEO campaign must be rooted in maintaining a dynamic website that’s full of rich keywords and strategic descriptions.
The idea is to preempt search queries and write descriptions that match the queries that your audiences enter into a given search engine. The importance here is to understand the need for keywords and to make sure that they are relevant to your niche.
Remember though that keywords are highly competitive and there are many businesses competing for the exact same phrases. So, target them well and make sure that they appear in your web content, as it will allow your site to be much more easily searchable.
There’s a helpful tool provided by Google called the Keyword Planner. This lets webmasters see the volume of searches by keyword and by geography ensuring that you’re targeting your specific niche and specific audience.
Simply put, it’s best to pick between five and ten keywords with high search visibility and relatively low competition. Consider your competitor sites and what those sites are doing and then devise a campaign that utilizes those keywords naturally across your web platforms.
Jump on the influencer bandwagon
There are a number of key influencers within any niche and the online world is full of these people. A successful off-page SEO campaign will benefit hugely from input from key influencers and bloggers within your niche. Try and get those influential social media ‘celebrities’ to share and link back to your site and this will increase your search engine rankings and your online standing.
There is the possibility of guest blogging too but this is an area that is experiencing a degree of controversy as Google has distanced itself from this practice.
Desktops are still the dominant source of online traffic but as smartphones become more saturated their influence as a traffic source can only grow. That’s why it’s important to prepare your website for this new influx of traffic.
Responsive design simply means that your website is optimized with a bespoke layout for mobile phone users. This will work for both smartphones and tablet devices and allow audiences to easily view and interact with your site from a mobile device.
Optimize your site for the online world and you’ll find a marked increase in traffic over time. SEO is the key and reaching your users on platforms that they know and use can only benefit your efforts too.
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So, now you know the important elements of growing a website after reading this How to Grow a Website guide. Still, if you still have any queries then you can drop your queries in the comment section below and we will get back to you as soon as possible.